3 Ways To Encourage Interest In Your Duct-Cleaning Business
The duct system is often looked at as a companion system of the HVAC system, but the ducts do tend to need a little more attention than the HVAC system itself. Specifically, the ducts in a home should be regularly cleaned to prevent problems with contaminants being cycled through with the air and heat in the house. If you are in the duct-cleaning business, it can sometimes be difficult to get customers to understand why there is a need for duct cleaning. Here is a look at a few things you can do to encourage interest in your duct-cleaning business.
Explain the Contaminants That Can Be Present
People are not all that afraid of what they think is basic dust, but this is because most people don't know what dust is actually comprised of. When you are creating marketing materials, such as brochures, business cards, or advertisements, make sure you include what can be hiding out in ductwork dust. For example, when you explain that dust can harbor mold spores, pet dander, and other allergens, people who see your advertisements may be more interested in having their ducts cleaned.
Show Them How Dirty Their Ducts Are for Free
The simple fact of the matter is, a lot of homeowners have no idea how dirty their ducts can be because they never look. If you really want to get customers interested in getting their ducts clean when you are in this business, all it may take is you showing them just how much dirt there is hiding out unseen. Offer to do a free duct assessment, and use a white cloth or small clear jar to collect dust and debris samples from their ducts to show them. Once they see how much stuff is in their ducts and possibly blowing around their home, they will likely be more interested in your services. Companies like Memorable Air Care, LLC offer a valuable service, but sometimes customers need a little education to realize how valuable that service is.
Show Prospective Customers That You Are Trustworthy
Building relationships with your customers is important in any business, but when you are being allowed into a customer's private space, it becomes even more important that you are trustworthy. In order to garner more attention from prospective customers in the duct-cleaning business, do what you can to show them that you are personable, reliable, and trustworthy. Proudly let customers know that all employees have been thoroughly vetted, make sure your prices are transparent, and take your time getting familiar with customers who contact you for information.